Azimuth is a weekly newsletter about how small teams make decisions - the ones about money, tools, people and timing that don't make it into a case study, but decide how the year actually goes.
I'm Ida Mercer. I write every issue from Rotterdam, usually on a Thursday, usually about something that happened that week - a hire that went sideways, a budget line we finally cut, a tool we adopted and then quietly stopped using.
What you can expect
- A free weekly issue, every week, no exceptions.
- A monthly deep dive for Azimuth Plus members - longer, slower, more research.
- No sponsored placements disguised as advice.
If you run a team of two people or twenty, this is written for you.
